Rookie Mistakes: 5 Raw Denim Mistakes to Avoid

We’ve all been there. Whether you’re diehard denim collector or just a fade fanboy, we all came into the world of raw denim as rookies, and rookies make mistakes. We’ve probably ruined at least a pair or two on the way, but this is how we learn.&nbsp When I was a brand new denim hobbyist, … Read more

21.5 OZ JEANS – My Brave Star Selvage Review (100 Wears)

I’ve reviewed a lot of Japanese jeans on my site, but I thought it was time to try some American selvedge — and I went big. About 9 months ago, I bought these unbelievably cheap and unbelievably thick jeans from the Los Angeles-based company Brave Star Selvage. It’s a mythical, bulletproof jean that faded surprisingly … Read more

Jeans Review: Tanuki Brings Streetwear to Selvedge

Launched in 2016 in Okayama, where most of Japan’s legendary denim is crafted, Tanuki has catapulted to popularity on the denim scene, achieving serious notoriety in a seriously short span of time. Some will say Tanuki translates as ‘raccoon,’ but it actually means ‘raccoon dog,’ a real animal that looks like its name and has … Read more

Review: Full Count’s Modern Interpretation of Vintage Jeans

Full Count is an enormously esteemed denim company founded by Mikiharu Tsujita in 1992, and it’s so respected that it’s one of the Osaka 5, a group of older, ultra influential brands that includes Denime, Evisu, Warehouse & Co, and Studio D’artisan, which I’ve also reviewed. The company is named, by the way, after the moment in … Read more

In Defense of the Canadian Tuxedo: The Right Way to Wear Denim on Denim

You’ve got the bottom half of your outfit set. Your best raws: perfect fades, perfect fit.  Your beloved boots: freshly brushed, only the real ones know.  You’re happy.  So happy that you forget. A voice inside says “Hey …It’s Saturday! Go ahead make it a day. Wear all of your favorite stuff.” So you grab … Read more

Review: Why My Samurai Jeans Are My Japanesiest Jeans

Founded in 1997 by Toru Nogami, Samurai Jeans was launched a fair amount of time after the Japanese denim scene kind of debuted in the 1970s, but while that’s when it started it really exploded in the 90s. That’s when Nogami-san starting out making cuts inspired by vintage Levi’s jeans, and they expanded into a … Read more

Why Is Zimbabwe Cotton So Popular?

Zimbabwe cotton is often touted as one of the best cotton types in the world. Often by people selling it, sure, so they’re not unbiased, but you’ll also hear this from fashion aficionados from Japanese denimheads to wearers of fine Italian dress shirts. But is there anything special about Zimbabwe cotton? Or this hype and … Read more

Just How Denim Jackets Became So Popular

There is perhaps no article of clothing more evocative of the American aesthetic than the denim jacket. Cool, rebellious, rugged, and chic, this timeless garment is as stylish today as it was when it first popped on the scene in the early 20th century. As ubiquitous as blue jeans and leather boots, it’s easy to … Read more

Review: Momotaro’s Glossy, Hairy, Hand Made Japanese Jeans

“Made by hand, without compromise” is the slogan of the Kojima-based denim company Momotaro. Kojima is considered by many as the birthplace of Japanese denim — it’s home to the famous “Jeans Street” that houses many sought after storefronts of Japanese denim institutions. Momotaro is right there among them. The company has a big emphasis … Read more

Pure Blue Japan Review: The Slubbiest Jeans on Earth?!

Pure Blue Japan, or PBJ, or is a beloved Japanese denim company that was founded in 1997 and is based in the Japanese denim capital of Okayama,  right between Hiroshima and Kyoto. Note that it is not the same company as Japan Blue, or Blue Blue Japan, this is Pure Blue Japan and perhaps more … Read more