Seven Titans Jeans Review: 100% USA-Made, but $525?

In today’s review, I’m taking a look at the a pair of straight fit jeans Seven Titans. These were sent as a sample for review, but all opinions here are entirely my own.

After 30 days of wear, it’s time to tell you how these jeans are breaking in, holding up, and justifying their $525 price tag.

If you haven’t heard of this brand, they’re making a fair amount of noise about being 100 percent American made — not just cut and sewn in the USA, but the cotton is grown here, the packaging is made here, the whole lot.

With denim woven for Seven Titans at the legendary White Oak Mill, it’s clear they deserve a look.

Pros & Cons

In a hurry? Here’s my breakdown.

What I like:

• USA-made to an insane degree: from the cotton to the hardware and packaging
• 12.5oz denim is a good year-round weight
• Strong early fading and whiskering after only a few weeks of wear.
• Cool designs on interior pocket bags
• Reinforced hang-dry tabs that prevent stressing the belt loops.
• Enjoyable to wear and test over extended daily use.
• Clear dedication and craftsmanship from a new independent brand.

Downsides, not deal breakers:

• Very high $525 price compared to many respected selvedge brands.
• Unsanforized “shrink to fit” denim: many enthusiasts love it, but it can make sizing pretty stressful for the average guy
• Some guys might find 12.5oz denim to be too lightweight for the price

The Most Important Note: These “Shrink to Fit”

• These will shrink up to 10 percent on the first wash

They’re unsanforized, loom-state denim — basically woven, then cut and sewn with no treatment — so they “shrink to fit.”

You might have heard the term “Shrink To Fit” used to describe early Levi’s, and indeed all jeans were expected to shrink by up to 10 percent on their first wash until sanforization was invented in 1928. The process treats fabric, usually with heat and steam, to pre shrink it before it’s made into jeans.

It’s very rare to find unsanforized denim even in the world of raw denim enthusiasts because customers don’t want to guess at how their jeans will fit once they’re un-return-ably washed, and brands don’t want to deal with customers trying to return them anyway.

Still, plenty of people prefer the way unsanforized jeans fit with wear. Denim is famous for taking up the shape of its wearer’s body, and buying it “loomstate” may produce even better results.

Seven Titans Denim Fit & Sizing

But the jeans being “shrink to fit” makes sizing them difficult.

I bought a size 36, even though I usually wear a 32 in vanity sizing or a 34 in true sizing. (You may not know what your actual waist size is unless you’ve measured your favorite pair; a size 32 is almost always 34 inches when it’s actually measured.

💡 Important: “unsanforized” means the jeans are not pre-shrunk (shrink-to-fit), they can shrink about two sizes. Learn more about unsanforized denim →

Conventional wisdom states that loomstate jeans will shrink up to 10 percent the first time they’re washed. So how did mine end up?

How Much Did They Shrink at First?

I followed the instructions and sat in a hot bath for 30 minutes.

Before soaking, the tagged 36 measured about a 37.5″ waist (18¾” flat). After the first soak, it shrank to roughly a 35″ waist, which was still slightly big for me.

How Much Did They Stretch Back Out with Wear?

After two soaks and 30 straight days of wear — no additional washing — I remeasured the jeans, focusing mainly on the waist and thigh, where shrinkage was most noticeable.

Measured naturally (not pulled tight), the waist came back out to about 36 inches flat. That means it stretched roughly another half inch in the waist. In general, shrink-to-fit denim can stretch anywhere from half an inch to two inches with wear depending on the fabric.

The Final Measurements (size 36)

• When new: 37.5″
• After 30 minutes in a hot bath: 35″
• After 30 days of wear (final measurement): 36″

Seven Titans estimated about two inches of shrink, which matches what I saw: the waist went from 18¾” originally down to around 17¼”, and after wear it settled back to about 18″.

So when everything is said and done, they wound up about 5 percent smaller in the waist.

Features of the Jeans

A standout detail is the pocket bags: the brand commissioned a mural and printed it onto the fabric, so every pair includes a piece of that artwork.

On this pair, both front pocket bags even match the same section of the mural. The fifth pocket and back pockets continue the theme and also include a visible selvedge ID.

There are also small reinforced nubs at the top of the rear belt loops, designed specifically for hanging the jeans to dry without stressing the loops.

The Fades

They don’t show perfectly on camera, but after about 10–12 days I was already seeing clear fading on the knees and thighs. High-contact areas — like where I kept a Zippo in my pocket — started to show marks pretty quickly, and by a month the wear was obvious to the naked eye.

There’s also some nice whiskering running from the pockets into the thighs, and noticeable wear in the crotch after roughly 30 wears, especially for a lighter-weight denim. The back pockets are creasing as well, partly because the pocket bags inside bunch up and create pressure points.

The Value: Is Seven Titans Worth It?

The big question everyone asks is about the $525 price. I constantly see comments saying you can get Iron Heart (made in Japan) for around $385 — and you absolutely can, I own a pair and love them — or pick up something like Brave Star or Tellason for $160–$260, which are made in the USA.

But perhaps a more appropriate comparison would be Raleigh Denim, who make small-batch jeans that are USA-made to a similar degree for $450.

For enthusiasts that are interested enough in jeans like this to consider Raleigh versus Seven Titans, I think there are plenty who would find Seven Titans’ higher price worth it for the extra control and ownership of the fit and fades that loomstate denim gives you. (Plus, a lot of Raleigh’s stock is “Final Sale” right now, so I’m not sure if the company’s going to make it.)

Wrapping Up

Overall, it’s a great product and I’m enjoying wearing and testing it — and I’ll keep wearing it.

I can’t honestly say that I would personally spend $525 on these, but I can appreciate that no one else is making loomstate selvedge denim jeans that are as American made as these beauties — if those descriptors are important to you, I’d say Seven Titans is a good buy.

And I do really respect the project and the effort behind Seven Titans. The owner went all-in on making every component American-made, which takes serious work and commitment, especially for a brand-new company launching high-priced selvedge with just a couple of cuts and some shirts. That took guts, and I’m glad he trusted me enough to send a pair knowing I’d share my honest opinion.