What’s a DTC Business and Why Are They Meant to Be Better?

direct to consumer shoes

You’ve probably seen them, the ads before your YouTube video promising to “cut out the middleman” and “offer premium products at an affordable price,” all while a witty narrator explains their company’s mission and values. Then you check your favorite news website or social media and the same company appears in banner ads and in … Read more

Oliver Cabell vs Common Projects – Who Makes the Best White Sneaker?

common projects vs oliver cabell featured

There is a new minimalist white sneaker in town. Well. new-ish. Oliver Cabell launched in 2018 with the goal of making shoes that are more “honest” than the bigger brands. Their whole schtick is that most brands don’t tell you how much their markups are, but they painstakingly list every item in their production process: … Read more

Oliver Cabell’s GAT vs The Original German Army Trainer

oliver cabell gat vs west german army trainer

Tinder bio: Male 27 | NY | Into Cold-War-Era Footwear hbu? Of all the things to get “into”, I didn’t think 40-year-old shoes from West Germany would do it for me. But these shoes are a classic and definitely worth a look. The crisp white shoe trend has been with us for a few years … Read more