Jeans Made With 23% Milk!? A Look at Naked & Famous’ Milk Selvedge

The discovery of Naked and Famous’ Milk Selvedge had me spiraling. Denim that’s 77% cotton and 23%… milk?! As in cow juice? Wild as it sounds, it doesn’t actually take much to transform the delicious, nutritious liquid into a fluffy, fibrous substance that can be turned into silky-smooth denim. Michael Kristy, the man behind one … Read more

$660 Jeans? Why Tanuki’s Aizome Denim Is Worth the Pricetag

The hobby-slash-cult that is selvedge denim is a subculture composed of people who don’t bat an eyelid at 300 dollar jeans. Most of the big name brands are between 200-300 bucks, it’s not a cheap hobby. But seven hundred dollar jeans? OK, I’m rounding up — they’re $660, but that’s still very expensive. I’m a … Read more

21.5 OZ JEANS – My Brave Star Selvage Review (100 Wears)

I’ve reviewed a lot of Japanese jeans on my site, but I thought it was time to try some American selvedge — and I went big. About 9 months ago, I bought these unbelievably cheap and unbelievably thick jeans from the Los Angeles-based company Brave Star Selvage. It’s a mythical, bulletproof jean that faded surprisingly … Read more

Jeans Review: Tanuki Brings Streetwear to Selvedge

Launched in 2016 in Okayama, where most of Japan’s legendary denim is crafted, Tanuki has catapulted to popularity on the denim scene, achieving serious notoriety in a seriously short span of time. Some will say Tanuki translates as ‘raccoon,’ but it actually means ‘raccoon dog,’ a real animal that looks like its name and has … Read more

Review: Full Count’s Modern Interpretation of Vintage Jeans

Full Count is an enormously esteemed denim company founded by Mikiharu Tsujita in 1992, and it’s so respected that it’s one of the Osaka 5, a group of older, ultra influential brands that includes Denime, Evisu, Warehouse & Co, and Studio D’artisan, which I’ve also reviewed. The company is named, by the way, after the moment in … Read more

Review: Why My Samurai Jeans Are My Japanesiest Jeans

Founded in 1997 by Toru Nogami, Samurai Jeans was launched a fair amount of time after the Japanese denim scene kind of debuted in the 1970s, but while that’s when it started it really exploded in the 90s. That’s when Nogami-san starting out making cuts inspired by vintage Levi’s jeans, and they expanded into a … Read more

Review: Momotaro’s Glossy, Hairy, Hand Made Japanese Jeans

“Made by hand, without compromise” is the slogan of the Kojima-based denim company Momotaro. Kojima is considered by many as the birthplace of Japanese denim — it’s home to the famous “Jeans Street” that houses many sought after storefronts of Japanese denim institutions. Momotaro is right there among them. The company has a big emphasis … Read more

Pure Blue Japan Review: The Slubbiest Jeans on Earth?!

Pure Blue Japan, or PBJ, or is a beloved Japanese denim company that was founded in 1997 and is based in the Japanese denim capital of Okayama,  right between Hiroshima and Kyoto. Note that it is not the same company as Japan Blue, or Blue Blue Japan, this is Pure Blue Japan and perhaps more … Read more

Iron Heart Review: The World’s Toughest Jeans?

Heavy ass denim. That’s the specialty of the cult Japanese denim brand Iron Heart. After 20 years of working in Japan’s garment industry, Shinichi Haraki established the brand in 2003 and today it’s headquartered in Hachioji, just outside of Tokyo. Iron Heart specializes in smooth, heavyweight denim that has its roots in Japanese motorcycle culture, … Read more

Oni Shin Secret Denim Review – Stretchy Selvedge Jeans?

Believe it or not, stretch selvedge is a thing. I took a trip to New York’s denim mecca Blue in Green to see what kind of unusual offerings they had this season, and I was treated to this unique, almost sea green colored denim from the secretive Japanese brand Oni. Meaning “demon” or “ogre,” Oni … Read more